A builder that teaches while you type.

You'll know the rule for every line before you write it, see a flag the moment a phrase reads as fluff to a company, and get sharper versions of your own sentences whenever you ask. You stay the author, start to finish.

Build your sell sheets

Everything on one screen

You write the headline, benefits, tagline, and contact details, drop in your photo, and switch templates — all without leaving the page. Autosave saves your work moments after every change, so there's no save button to forget.

The Wording Workshop

Real options with real reasons. Every suggestion explains the pattern it uses — timeframes, comparatives, benefit conversion — so you learn what works while you use it. It works from your benefit-level description — keep the mechanism out; it's never needed.

What you'll actually do

  1. 1

    Describe your product once

    You type one or two plain sentences: what your product does and who it's for — never how it works inside. A sell sheet sells the benefit, not the blueprint, so you never have to put the confidential part in here at all. Fill it in once and every wording suggestion you ask for later works from those two sentences.

  2. 2

    Write into fields that teach you what works

    You write one precise sentence at the top: what your product is, and the single biggest thing it does for the person buying it. Then 3–6 benefit lines, strongest first. Short notes beside the writing fields say why, and when a phrase trips a flag, the flag links straight into the free Sell Sheet Guide.

  3. 3

    Catch weak wording before companies see it

    Type "revolutionary" or "saves time" and a flag appears instantly explaining why that wording reads as fluff to companies — with the fix direction, not just a warning.

  4. 4

    Sharpen wording with the Workshop

    Describe a benefit roughly and get 3–5 sharper options, each with a plain-language note on the technique it uses. Pick one or reject them — the Workshop remembers every rejection and never repeats it.

  5. 5

    Add your photo and logo

    Shoot in daylight against a plain background. Your logo goes in the footer — the product is the star. Optional background removal runs entirely in your browser.

  6. 6

    Restyle in one click, then export

    Six templates, 24 colors, five font pairings — switch any of them without retyping a word. Export a print-ready US Letter PDF, plus an editable PowerPoint on unlocked campaigns.

The honest numbers

  • Free: 6 watermarked sample exports and 10 wording suggestions
  • Unlocked: full PDF exports, no watermark, plus editable PowerPoint
  • Wording flags link into the free Sell Sheet Guide
Build your sell sheets